Wednesday, March 14, 2018

Google's DoubleClick outage should force marketers to ask some hard questions

DoubleClick for Publishers has suffered five service disruptions in 13 days in March. When the ad tech stack is largely controlled by Google little things like reliability really matter. More transparency into what Google's DoubleClick is needed.

source Latest blogs for ZDNet http://ift.tt/2DqsniI

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